One of the hyper-technological tools at our disposal is Eye Tracking, a method that provides large quantities of information with a very low level of invasiveness.
We examine the experience of visual exploration during users’ interaction with a website or an app, but also with physical products in real environments
We can make detailed assessments of users’ interactive behaviours and usability metrics (eg. clicks, visit times, completion level).
With this test we’re able to precisely measure the eye movements of a subject and understand what they are looking at and for how long.